Gallo Taps Carol H. Williams for Cognac Launch

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The E&J Gallo Winery has chosen Carol H. Williams Advertising to introduce a new Gallo brand of cognac.

The Oakland, Calif., shop, which has focused mostly on campaigns targeting African Americans, will create general-market print ads expected to appear in early 2002.

Agency executives confirmed they were awarded a piece of Gallo business, but did not elaborate.

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