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NEW YORK TBWA\Chiat\Day has tapped Absolut account chief Jamie Gallo to steer the agency’s estimated $600 million Sprint Nextel account, the largest piece of business at the shop’s New York office.
Gallo, 39, will now manage both Sprint Nextel and the estimated $50-60 million global Absolut account as a managing director. On Sprint Nextel, he fills a vacancy left by the August exit of Robert Birge. The latter was managing director for both the account and the shop’s office here, and he left to become chief marketing officer at IMG Sports & Entertainment in New York.
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