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Grupo Gallegos has been given a rare chance to work with a client in the U.S. whose primary focus is Hispanic consumers.
The Los Angeles agency, which is partly owned by The Richards Group principal Stan Richards, said it has been hired to handle Hispanic advertising for Mission Foods, a 40-year-old maker of tortillas, tortilla chips, taco shells and tostadas.
The Irving, Texas-based client, which is a subsidiary of Gruma S.A. in Mexico, spends approximately $10 million a year marketing to Hispanic consumers and $5 million on general-market advertising.
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