Gallacher Joins CDP as Media Director

DALLAS Carton Donofrio Partners has named Sharon Gallacher vice president, director of media services, the shop said.

In her new role at the Baltimore agency, Gallacher will oversee media strategy, measurement, buying and planning for clients in the consumer, business-to-business, higher education and technology practice areas.

Prior to joining CDP, Gallacher was a strategic planning director and senior partner at MindShare in New York. There she oversaw all aspects of media for the IBM international account, as well as led a global team of media directors based in London, Toronto, New York and Sydney, Australia.

Before her MindShare post, Gallacher was a media planner at Ogilvy & Mather in London for Nestle Foods, Dalgety/Golden Wonder, BBC Radio Times Magazine and the National Association of Clearing Banks. She began her 17-year career at the U.K.’s Nestle Rowntree Confectionery, where she served as an assistant brand manager and media manager.

“Having sat on both the client and agency side of the table, Sharon brings a fresh perspective to our media department,” said CDP president and chief executive officer Chuck Donofrio. Her proven track record with leading global brands makes her uniquely qualified for this position.”

Gallacher will report directly to Donofrio, the agency said.