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Bohan Carden & Cherry introduces Galaxy.com,an Internet search engine that promises to reduce the clutter of online information hunts, this week.
The branding campaign for the Web startup—a virtual librarycatalog system—takes viewers on “surfin’ safaris.” The ads showcase elephants, giraffes, monkeys and zebras, among other creatures, to help deliver the message.
“With most search engines, you can spend days and weeks to follow up all the responses,” said David Bohan, president of the Nashville, Tenn., agency, “when all you want to know is where to see an elephant without going to Africa.
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