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Arnold’s 175-person media department will remain quasi-autonomous and under the direction of agency managing partner John Gaffney.
The unexpected development runs counter to parent company Havas Advertising’s strategy for its other U.S. agencies’ media units, which are being absorbed by the domestic arm of Havas’ Media Planning Group.
Effective Jan. 1, Arnold’s media group will be rechristened Arnold MPG and allowed to operate with a large measure of operational independence in terms of planning, negotiating rates and pitching new business.
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