Gabriner Steps Up at Carat Interactive

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SAN FRANCISCO Toby Gabriner has been appointed president of Carat Interactive, the agency said Monday.

Carat said Gabriner, who had been chief operating officer, made significant changes to the agency during 2004, such as drawing the national offices closer, restructuring and leading Direct Broadcast, and bringing television, radio and interactive into alignment.

Gabriner, 33, also helped develop and launch two of Carat Interactive’s service lines, Internet development and performance marketing, which include affiliate and search engine marketing, an agency representative said.

Both





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