Gabrielle Union: 'My Overall Goal Is to Increase Diversity and Inclusion in a Real Way'

The multi-hyphenate discusses how her brands center the experiences of marginalized communities

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

From baby food and skincare to best-selling books, actor Gabrielle Union is spinning a lot of plates.

There’s a consistent theme throughout all her endeavors, though: She wants her work to fill the needs of marginalized communities, especially communities of color.

“My overall goal is to increase diversity and inclusion in a real way—in an impactful way—to center the needs, narratives [and] desires of marginalized communities,” Union told Adweek’s T.L. Stanley at Brandweek 2021 this week.

“A lot of companies target marginalized communities, but it feels like exploitation because those companies are not made up of anyone that they’re going after.”

Health and wellness as a right, not a luxury

With Bitsy’s Brainfood, an organic baby food brand co-founded by Union, a partnership with Walmart ensures that healthier food options are available to budget-conscious shoppers at...

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in