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BOSTON Samsung Chemical, producer of Staron Surfaces, has chosen Gabriel deGrood Bendt in Minneapolis for ad chores following a review.
The shop will be responsible for developing an integrated North America brand campaign for the Los Angeles-based company, the client said. That work will launch in the first quarter of 2008 and seek to drive awareness of Staron’s Tempest, Quartz and Solid Surface lines.
“We were impressed with Gabriel deGrood Bendt’s insight and depth into the home products category,” said Dale Mandell, Staron national sales manager, in a statement.
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