G4 Video Game Net Flexes Ad Muscles

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LOS ANGELES Comcast Corp.’s agreement to purchase Vulcan Programming’s TechTV today, and Comcast’s plan to merge it with its video game network G4, “get us in the [ad upfront] game in a much bigger way,” said Dale Hopkins, G4’s senior vice president of advertising and affiliate relations. The terms of the agreement were undisclosed.

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