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The waiting game has begun for G2 Advertising and Deutsch, Mitsubishi Motor Sales of America’s two dueling agencies.
At press time, the two shops had completed their final presentations for the estimated $40 million launch of the client’s all-new Galant sedan. Kim Custer, director of public affairs and corporate communications for Cypress, Calif-based Mitsubishi, said last Friday that a decision could come this week.
Sources said the client was leaning toward Deutsch.
One theme proposed by G2 and parent Grey Advertising, New York, was “Engineered to sing!” said sources.
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