FX Builds on Buzz of Hit Series

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Its season premiere is three months away, but FX is already stoking the fire surrounding its hit drama, The Shield.

A campaign breaking this week trumpets the show’s second season, which debuts Jan. 7. Created in-house by the cable network, the effort includes black-and-white TV spots directed by Albert Watson, a photographer who is well-known for his stark celebrity portraits. The ads seek to capture the essence of each character on the show, beginning with Vic Mackey, played by Michael Chiklis, who won an Emmy last month for his role as the rogue cop.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in