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Bant Breen is on the hunt for “intrapreneurs,” startup-minded innovators armed with disruptive ideas, who are lurking within Interpublic Group.
The 35-year-old was recently appointed president of IPG’s Futures Marketing Group, one of several digital “futures” units being created within ad holding companies to look for inspiration and insight into changing ad models.
“It’s always happened to a certain extent in agencies, but if a business model was dramatically different or in a new area, quite often it didn’t go anywhere,” Breen said.
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