Futures Winner Gives 'Voice' to Car Safety

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NEW YORK New York’s High School for Arts and Business won the fourth-annual Advertising Futures Student Presentation competition at this year’s Advertising Week industry celebration. The winner was named here yesterday.

The school beat out 24 other student teams. Each team was asked to come up with a way to combat reckless driving among teens. They then partnered with an agency, in the winner’s case McCann Erickson, to brainstorm and conceive an ad.

The winning ad shows young people in a car.



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