Fusion Idea Lab Wins Portion of Expedia

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CHICAGO Fusion Idea Lab has won the online corporate travel account of Expedia.com following a review, the agency said.

Deutsch/LA remains Expedia’s lead consumer shop and also handles media duties.

Fusion in Chicago previously handled creative for Expedia’s competitor Orbitz before that account landed at Young & Rubicam in Chicago following a review.

The corporate portion of Expedia’s new service is being promoted through print ads in The Wall Street Journal, Business Travel News and other related business publications.





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