Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Fusion Idea Lab is shooting spots for Target’s racing team after winning the creative assignment for the retailer in a review late last year.
The small Chicago shop bested two undisclosed agencies for the campaign behind the Target/Chip Ganassi racing team. Advertising for the racing circuit was being handled in-house, with some creative farmed out to several unnamed agencies.
Fusion pitched the tagline “Teamwork’s the thing” to win the account, said Fusion president and head creative Michael Oberman.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in