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BOSTON The Vermont Teddy Bear Co. has hired independent Fuse/Ideas in Somerville, Mass., for advertising chores following a review. There was no incumbent on the account.
Up first: a Valentine’s Day-themed TV spot breaking next month. Print, online and direct response efforts are also in the mix. Spending was not disclosed.
“The team at Fuse/Ideas quickly grasped the Vermont Teddy Bear feeling of fun, love and meaningful involvement that is part of every handmade bear. I’m sure they will help us tell our story in a way that captures that sprit,” said Irene Steiner, vp, marketing at the Shelburne, Vt.-based
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