Fuse Campaign Touts 2-Second Tents

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BOSTON With camping season in full swing, Fuse has introduced a series of 10-second TV spots for Decathlon Sports touting its distribution of Quechua’s 2-Second Tent.

The brevity, content and pacing of the spots underscore the message: These tents are ready in just two seconds. Each ad shows campers flinging the tents into the air; a moment later, they’re ready for habitation. On-screen text in one execution reads: “Instructions: 1.) Throw in air. 2.) Enjoy.” Another asks the question, “Does your tent do this?” A third promises, “We’re also working on the instant campfire.”

The



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