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By Glen Fest
DALLAS–After a five-year absence, Furr’s/Bishop’s of Lubbock, Texas, is returning to television marketing with a three-spot, 20-market campaign from Levenson & Hill in Dallas.
The 108-unit cafeteria chain is looking to reassert its presence in markets like Dallas, Albuquerque, N.M., and Oklahoma City under new chief executive officer Ted Papit, a restaurant industry veteran who previously worked for Unigate.
‘The company was going through a very serious financial restructuring’ under previous management, said vice president of marketing Danny Meisenheimer.
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