Furniture Supplier Selects Richards

ATLANTA The Richards Group has won a review to provide creative work on the $30 million Thomasville Furniture account, the shop confirmed today.

The Martin Agency, an Interpublic Group shop in Richmond, Va., was the incumbent and defended the account. Martin won the account, which included media planning and buying, in September 2003 after a review. The media portion of the account was not part of the review.

Executives at the Thomasville, N.C., furniture manufacturer and retailer did not return calls. Furniture Brands International of St. Louis, Thomasville’s parent company, also did not return calls. The request for proposal the company sent to agencies in November, however, said the company is “rapidly transforming from a manufacturer to a retailer” and “investigating a new national agency relationship.”

Thomasville is the company’s luxury furniture brand. The firm also produces and markets the Broyhill, Lane, Henredon, Drexel and Maitland-Smith furniture lines.

Furniture Brands International has struggled financially for the past year. The company named a new president and chief operating officer in February 2004. In the past year, it has replaced the presidents at Broyhill, Lane and Thomasville. The company’s stock hit a 52-week low of $16.07 last October.

Thomasville sells its furniture in more than 430 retail outlets nationwide.