Furniture Maker Picks Richards

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The Richards Group has won Bernhardt Furniture Co.’s $6 million account following a national review.

The Dallas agency is the first advertising partner in more than a decade for the Lenoir, N.C.-based company. Bernhardt had been handling creative in-house.

“Their defining need is to have a disciplined, well thought-out approach to develop new brand positioning and that’s how we won the business,” said Richards principal Dave Kroencke.

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