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McCann-Erickson, which built its Microsoft creative team mainly on talent from automotive, beer and packaged-goods accounts, returned to the tech sector for its new senior creative.
Michael Furlong, 43, last week was named senior vice president and creative director on Microsoft at McCann. In addition to his creative work, Furlong will pitch new business. Microsoft, which spends roughly $350 million annually on advertising, is McCann San Francisco’s marquee account.
Furlong, 43, has freelanced for McCann periodically since last July, shortly after his former shop, Lowe Lintas & Partners, closed in San Francisco due to poor market conditions.
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