Funny Business: What Standup Comedy Taught Me About Pitching Work to Clients

Lessons from the stage

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We've all been there. Walking out of a client meeting with a sick feeling in your stomach. Seething silently as you try to figure out how the client didn't see the brilliance of the idea that seemed so obviously perfect to you and your team. Throwing all the blame for the dead campaign squarely at the client's feet, and heading to the bar to drown your sorrows.

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