The Funniest Fake Ad at Cannes This Year Is All About Porn (Or Is It?)

Alberto Belli's inspired short


CANNES, France—The Cannes Lions festival is mostly about real advertising, but once in a while the fake stuff sneaks in.

And in that category, none was better this year than "It's Not Porn," a video screened at the Saatchi & Saatchi New Directors' Showcase in the Palais on Thursday, where it was loudly cheered. Director Alberto Belli made the piece almost a year ago, but it got a whole new audience this week.

We won't spoil it—check it out below.

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