Funniest Commercials: John West Salmon, ‘Bear’

Animals and blows to the crotch—two more mainstays of advertising comedy, combined to great effect in this British ad for canned salmon by Leo Burnett. What begins as a nature documentary about bears fishing for salmon is interrupted by a John West fisherman running and screaming into the scene, determined to fight the bears for the best fish. And fight them he does, giving one a serious kick to the grizzlies.

Full list: The 10 Funniest Commercials of All Time.