Funko Grows Up With Baby Yoda for its Macy’s Thanksgiving Day Parade Debut

After two decades of mining pop culture, the collectible toy company’s ascent from niche fanbase to mass market acceptance is ballooning

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It’s fitting that it took a generation for Funko, a company created with its black, cartoony eyes aimed squarely on nostalgia, to finally find its place alongside other larger-than-life icons in the upcoming Macy’s Thanksgiving Day Parade.

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