FULLY MARTINIZED -- The Martin Agency still strives to preserve its brand of Southern hospitality, even after driving off with a piece of Mercedes By ROY FURCHGOT

There is a gentility as uniquely Southern as a wel

It is that way partly through luck, partly through design. ‘From the beginning we were in a market where the agencies tended to be friendly,’ says co-founder David Martin. ‘We had people in town like Tim Finnegan, and later, John Siddall, who we were friendly with. We did projects together and saw each other after work.’
Since its founding in 1965, the agency has tried hard to preserve its mannerly ways.