With qualifying now in the final stages for next summer's World Cup and" /> FULL CUP -- Despite a long history of American indifference to the sport, global-minded advertisers are flocking to World Cup '94 <b>By ED KIERS</b><br clear="none"/><br clear="none"/>With qualifying now in the final stages for next summer's World Cup and
With qualifying now in the final stages for next summer's World Cup and" />
With qualifying now in the final stages for next summer's World Cup and" />

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FULL CUP -- Despite a long history of American indifference to the sport, global-minded advertisers are flocking to World Cup '94 By ED KIERS

With qualifying now in the final stages for next summer's World Cup and

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But no group is more worked up than World Cup organizers. Billed as the world’s largest sporting event, the affair is not only expected to draw a cumulative total of 30 billion viewers, it’s making a strong showing with advertisers. The top two tiers of marketing packages are sold out, and more than $350 million in ad fees have already been secured.
Considering that soccer has never caught on professionally in the U.S.

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