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BOSTON The American Skiing Co. has selected independent Fulgent Media Group to handle its media chores, the agency said.
The client owns the Northeast resorts of Killington, Mount Snow, Sunday River, Sugarloaf and Attitash and spent about $5 million on ads last year, per Nielsen Monitor-Plus.
“We recognize that consumer consumption of media is continually changing, particularly consumers of our ski resorts who are incredibly passionate about their mountains,” said Peter Troast, vp, marketing and brand strategy, American Skiing Co.
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