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Urban Apparel Marketer to Spend $10-12 Mil.
NEW YORK–Fubu, an urban apparel company, has been talking to agencies about its ad account.
The company intends to spend $10-12 million and has contacted at least 15 shops, according to sources.
Leslie Short, senior vice president of marketing and advertising with the client, downplayed the talks, saying Fubu “is always talking to agencies. At this point, nothing is solidified.”
The company produces its ads in-house; the latest work shows its four founding partners and is airing on MTV and BET.
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