FTC's Jessica Rich Lays Out Ambitious Ad Enforcement Agenda

Talks priorities at Advertising Self-Regulatory Council conference

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Jessica Rich—the Federal Trade Commission’s front line to advertising regulation as director of the agency’s consumer protection bureau—is energetic and organized. She’ll need to be to tackle the ambitious agenda she laid out in her keynote speech to more than 100 marketers and advertising attorneys during the Advertising Self-Regulatory Council’s annual conference in New York.

Rich, a 20-year FTC career attorney, is best known for her work in crafting the agency’s privacy policies. But now she’s head of the division that cracks down on unfair and deceptive advertising practices, too.

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