FTC's Engle Warns Advertisers to Proceed With Caution

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NEW YORK While ruling out the possibility of direct action by the Federal Trade Commission, an attorney for the regulatory body today called on advertisers and marketers to overhaul their activities directed towards children.

“Take a page from Queer Eye for the Straight Guy and execute an extreme makeover,” Mary Engle, associate director of advertising practices at the FTC told a group of lawyers, marketers and advertisers at a National Advertising Division workshop in New York.

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