FTC Unveils Weight-Loss Ad Guidelines

WASHINGTON, D.C. The Federal Trade Commission on Tuesday issued voluntary guidelines for magazines, newspapers and television networks to follow when screening weight-loss ads for fraudulent health claims.

In the report, “Red Flag: Bogus Weight-Loss Claims,” the FTC suggests there are several claims that the media should watch out for, including copy that suggests weight loss can occur without diet or exercise. Ads claiming that consumers can lose weight and still eat anything they want should also be viewed with suspicion, according to the report.

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