FTC Says Retailers Are ‘Bamboozling’ Shoppers With Fake Bamboo Fabrics

Bed Bath & Beyond, JCPenney named in complaint

According to a recent study, a staggering 71 percent of Americans keep an eye out for "green" products when they shop. And since bamboo is one of those materials that practically whispers "eco-friendly," it's a good bet that the four-pack of men's bamboo socks recently advertised by JCPenney caught the eye of many shoppers.

@UpperEastRob robert.klara@adweek.com Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.