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According to a recent study, a staggering 71 percent of Americans keep an eye out for "green" products when they shop. And since bamboo is one of those materials that practically whispers "eco-friendly," it's a good bet that the four-pack of men's bamboo socks recently advertised by JCPenney caught the eye of many shoppers.
"Made of pure bamboo fibers," promised the sock ad. "Show off your environmental cred." For just $26, you could get four pairs of socks and take care of planet Earth.