FTC Puts Screws on 900-Numbers

WASHINGTON – The Federal Trade Commission has continued its crackdown on 900-number companies with new restrictions on advertising. The rules, which go into effect Nov. 1, cover broadcast and print ads, sweepstakes ads, and ads targeted to kids. ‘We expect this to create clear disclosure of what consumers are buying,’ said David Torok, FTC Bureau of Consumer Protection. Among the extensive new regulations are requirements that fee disclosure information in print ads be at least half the point size of the largest phone number.