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Starmark and the Greater Fort Lauderdale Convention and Visitors Bureau are looking to heat up Manhattan with a promo-driven push now being teased by 275 New York City taxis topped by giant pink flip-flops.
It’s all part of the GFLCVB’s “Sunny in the City,” which launches Jan. 23-28, targeting chilly Northeastern markets — and New York in particular.
Manhattan dwellers will soon have a chance to win a week of car service, with the grand-prize winner commuting in an SUV decked out in tropical designs.
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