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NEW YORK — FruitWorks has added an element to its Web site that lets people mix music, edit in images and blend the two together to create a music video.
Called FruitWorks Music Video Blender, the new feature includes 20 original audio tracks, 25 different sound effects and a video gallery. There, surfers can drag and drop still images, video clips and sound effects into an editing studio to make their own video shot-by-shot.
Tribal DDB in New York, which has handled Pepsi’s fruit-juice drink account since 2000, partnered with Oddcast to create the music-video maker.
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