Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Everybody ignores advertising. No surprise there. But a devious new campaign from Fruit of the Loom and agency CP+B has been capitalizing on just that fact, hiding thousands of dollars of cash—along with more than a few pairs of free underwear—in (relatively) plain sight around one of the world’s biggest cities.
A new reality-style video from the brand captures the early portions of the campaign in action. The team stashed mini treasure troves—stacks of greenbacks each totaling $1,851 (representing the year the brand was founded) and bundled with fresh skivvies—in various locations around New York City.
There
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in