Fruit of the Loom Has Hidden Cash Piles in Plain Sight, for Those Few Who Actually Notice Ads

CP+B stunt promotes underwear you'll barely notice wearing

Everybody ignores advertising. No surprise there. But a devious new campaign from Fruit of the Loom and agency CP+B has been capitalizing on just that fact, hiding thousands of dollars of cash—along with more than a few pairs of free underwear—in (relatively) plain sight around one of the world’s biggest cities.

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