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Fruit of the Loom is tackling the big issues, and has taken it upon itself to address a growing epidemic—men’s shirtless selfies. In a social campaign released recently, the household name in undergarments urges men to #PutAShirtOn and stop the senseless spread of shirtlessness.
The tongue-in-cheek PSA gravely announces that “every 7.3 seconds, a man posts a photo of himself without a shirt.”
Some might assume the source of this trend is something obvious, like narcissism. But Fruit of the Loom believes a more tragic problem is behind all these bare-chested photos: shirts are falling apart before men can take a picture in them.
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