Fruit of the Loom Weaves Sheer Poetry

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LOS ANGELES Fruit of the Loom fuses fashion and literature in a TV spot promoting its women’s underwear line.

“Poem,” crafted by Long Beach, Calif.-based shop Grupo Gallegos, airs on Spanish-language TV networks through the end of the year, supported by three print ads.

The commercial portrays women as inspiring works by Spanish-language poets.

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WORK SMARTER - LEARN, GROW AND BE INSPIRED.

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