Fruit of the Loom Selects a New Agency

Business leaves Richards after 12 years

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

Fruit of the Loom is leaving Texas for Colorado—at least to get its ads.

The Boulder, Colo. office of Crispin Porter + Bogusky has won Fruit of the Loom's creative and media business after a review, a representative for Fruit of the Loom has confirmed.

The brand's media spending exceeded $32 million last year, according to Nielsen. That figure does not include online spending, however.

Four finalists competed for the business: Crispin, Draftfcb, Arnold and Grey, the rep said.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in