Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
LOS ANGELES FRS has named Omnicom Group’s Cutwater as the first agency for its energy drink following a review, according to Brad Harrington, Cutwater president.
Harrington said the agency wouldn’t normally “get involved in a startup business [as such companies] are typically dysfunctional,” but was persuaded to participate based on the strength of the firm’s board. That group includes ex-Coca-Cola global marketing director Pete Sealey; cycling legend Lance Armstrong; Oak Investments venture capital exec Fred Harman; and Richard Rosenblatt, ex-CEO of Intermix, which owned Myspace.com
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in