Frozen Meal Brand Is Looking for a Regular Guy for its Ad to Air Opposite the Super Bowl

Devour's spot will run during the Big Game, just not on Fox

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Are you a regular dude with a hidden talent for promoting frozen food? Then get ready for your big break. Devour, Heinz’s new line of frozen dinners, is holding an open casting call for its next ad to be produced by agency Carrot Creative.

The brand is looking for a “bold, confident male 25 to 42” to star in a spot that will air during the Super Bowl but on another network, not on Fox, which is showing the game.

“We’re

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in