Frontier Airlines Chooses Sticky Grey for Creative

Frontier Airlines’ hire last week of Sticky Grey to handle its advertising comes as the airline prepares for a “rebirth,” client officials said.

Sticky Grey—one of eight “villages” within Grey New York that specialize by category—won creative on the estimated $10 million account after a review. The other finalists were davidandgoliath, L.A.; McClain Finlon, Denver; and Cunningham Iverson Group, Houston, said Ian Arthur, client senior director of marketing and brand management.

The 9-year-old airline, based in Denver, initially sent RFPs to agencies that had pursued the business in the past, when it was handled in-house, Arthur said.