From Small-Town News to Gatekeeper to the Stars of DTC

At The Lead PR, Casey McDonald manages media relations for some of the hottest digitally native startups

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As a gatekeeper for some of the hottest names among digitally native startups at communications agency The Lead PR, Casey McDonald has his finger on the pulse of what’s happening in the direct-to-consumer world.

Not only does he manage media relations for accounts such as menswear label Mack Weldon and athleisure brand Vuori, but he has also snared new business for his firm, including fast-growing men’s skin care line Lumin and beverage company Olipop.

This past spring, McDonald’s hard work led to a promotion to vice president, where he manages a team across the agency’s New York and Los Angeles offices.

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This story first appeared in the Sept. 20, 2021, issue of Adweek magazine. Click here to subscribe.