From Secret Code to Stereotype: The Evolution of LGBTQ+ Representation in Advertising

The history only goes back 50 years, but there are lots of lessons to be learned

Give our readers an inside look at your brand's marketing approach by joining the Adweek Columnist Network. If you're a VP or above, submit your pitch.

It’s important to remember the history of LGBTQ+ marketing only goes back 50 years. From ads that sailed below the radar for straight folks to glitter and rainbows galore, the tone, targeting and imagery of LGBTQ+ representation in advertisements has gone through countless iterations as the community faced pivotal moments like the AIDS epidemic and changing administrations.