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For more than three decades, Nike has been defined by three iconic words: “Just Do It.” But its new platform about mental wellbeing marks a step change for the brand, by shifting the focus from doing to feeling.
Mind Sets, which debuted on Thursday, is the first time that the brand has overtly linked physical health to mental health. Nike describes the platform as “a movement series designed for the mind … an uplifting program that focuses on how you feel, not what you achieve.”