From Facebook to KFC—11 Brands Honor Moms in Light of the Pandemic

Mother's Day may look different this year, but it's a holiday worth celebrating

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

Moms have traditionally been leaders at the frontlines of our homes, but now, many moms have transitioned into becoming leaders at the frontlines of a pandemic. They’re working on their couches while simultaneously pleading to their kids to do their online schoolwork; they’re wearing painful surgical masks for 12-hour shifts and coming home to spend the rest of their energy tucking their children into bed; they’re risking their lives working in processing plants to ensure their kids have food at the table while they stay safely locked-in.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Your sites feature HTML here...