Frito-Lay Tests New Low-Fat Tostitos

PLANO, TEXAS – Frito-Lay here last week introduced Baked Tostitos brand Tortilla Chips in test markets. Four versions of the reduced-fat chip are testing in Phoenix, Tucson, Portland and Seattle. The test is supported with a 30-second TV spot in Phoenix and Portland only. Promotions, coupons, in-store sampling and sponsorship of sporting events will happen in all four markets. The TV spot was created by DDB Needham Chicago.
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