Frito-Lay Shifts Lay's, Cheetos

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LOS ANGELES PepsiCo’s Frito-Lay division is shuffling its agency roster, shifting at least two of its well-known brands without reviews, the client has confirmed.

The $60 million-plus Lay’s potato chips business moves to Element 79 in Chicago. That shop already handled the Fritos and Tostitos brands. Goodby, Silverstein & Partners in San Franciso, which has also worked for the client, adds the Cheetos brand, which has in recent years received $15-20 million in annual ad support.

“We’ve

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